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Business Overview & Positioning
Core Identity: Tour Nonton Bola Bareng is a travel agency specializing in football tours that offers Indonesian football fans unique opportunities to watch live matches at iconic stadiums around the world. The agency combines matchday experiences with city exploration and stadium tours to create unforgettable trips.
Market Positioning:
• Primary Positioning: "Experience football like never before" - offering exclusive access to live matches and stadium tours
• Secondary Positioning: "Travel with fellow fans" - fostering community and shared experiences among football enthusiasts
• Tertiary Positioning: "All-inclusive, hassle-free football tours" - emphasizing comprehensive service from travel arrangements to match tickets
Direct Competitors
• Local Competitors:
• Local travel agencies offering sports tours
• International Competitors:
• Global sports tour companies with a focus on football
Competitive Advantages:
1. Official match tickets ensuring legitimate access to games
2. Comprehensive travel packages that include visas, accommodation, and transportation
3. Exclusive stadium access for tours and behind-the-scenes experiences
4. Community-driven trips that enhance the fan experience through shared enthusiasm
Customer Demographics & Psychographics
Primary Customer Segments:
1. Indonesian Football Fans (50%)
• Passionate about European, Asian, and Latin American football
• Interested in live match experiences and team history
• Decision makers: Individuals aged 18-45, primarily male
2. Travel Enthusiasts (30%)
• Enjoy exploring new cities and cultures
• Interested in combining travel with sports
• Pain points: Desire for organized, stress-free travel experiences
3. Group Travelers (20%)
• Friends or families planning group trips
• Looking for shared experiences and camaraderie
• Key need: Economical group travel options
Most Popular Products & Services
Top Revenue Generators:
1. Matchday Experience Packages - Including official match tickets and stadium tours
2. Comprehensive Travel Arrangements - Covering visas, hotels, and transportation
3. Group Travel Discounts - Making trips more affordable for friends and family groups
Emerging Growth Areas:
• Expansion into new football leagues and regions
• Developing content and social media engagement around matchday experiences
• Offering customized tours for specific fan groups
Why Customers Choose Tour Nonton Bola Bareng
Primary Value Drivers:
1. Authentic Matchday Experience: "Watch your favorite team live" - providing genuine football experiences
2. Community & Camaraderie: Connecting fans with shared interests and experiences
3. Hassle-Free Travel: Comprehensive packages that simplify travel planning
4. Exclusive Access: Behind-the-scenes stadium tours and iconic club visits
5. Cost-Effective: Group travel options that reduce expenses
Emotional Benefits:
• Excitement: "Feel the thrill of live football"
• Belonging: Being part of a community of passionate fans
• Adventure: Exploring new places with like-minded individuals
• Memorability: Creating lifelong memories through travel and sports
The Tour Nonton Bola Bareng Brand Story
The Hero's Journey: Tour Nonton Bola Bareng was born from a passion for football and travel, aiming to bring Indonesian fans closer to the sport they love. By combining matchday excitement with cultural exploration, the agency creates transformative experiences for its travelers. This journey from soccer enthusiasm to a thriving travel business highlights a commitment to delivering unparalleled football tours that connect fans to the global game.
Mission Statement: "To provide Indonesian football fans with extraordinary matchday experiences, combining the thrill of live games with the adventure of travel."
Brand Personality:
• Archetype: The Explorer-Fanatic (adventure meets passion)
• Voice: Enthusiastic yet professional, welcoming and inclusive
• Values: Passion, community, adventure, authenticity, excitement
This enhanced brand profile positions Tour Nonton Bola Bareng as a leading provider of football travel experiences, blending the excitement of live sports with the joy of exploration, all tailored for Indonesian fans.